Ragú had no Instagram presence when my partner and I started working on the account so we figured what better way to tell the story of our brand's origins than a beautiful Instagram mural?  

RAGÚ wanted to drive home the bolder flavor of its new line, so we continued Assunta Cantisano's legacy with this beautifully shot film.

We used our Instagram account to launch our new Homestyle sauce, turning our account into a customizable recipe experience. Check out our RAGÚ IG for the full experience. 

We created a launch video asking people to submit their most unique basil combinations with the promise that we'd select our favorites and create our own recipes from them.

We then shot a compilation video of our favorite recipes from the ingredient combinations submitted, as well as a couple recipes of our own using the new Creamy Basil Alfredo sauce.