RAGÚ released a new, heartier sauce and it was our job to launch its release on TV and through our social channels. Here's how we did it.
RAGÚ wanted to drive home the bolder flavor of its new line, so we continued Assunta Cantisano's legacy with this beautifully shot film.
We used our Instagram account to launch our new Homestyle sauce, turning our account into a customizable recipe experience. Check out our RAGÚ IG for the full experience.