RAGÚ's Instagram account came to our team in rare form: it didn't exist yet. Complimenting the brand's Simmered In Tradition campaign, we created a social version of the brand's story that would be unique to Instagram's platform. Similar to a museum tour, @RAGÚ now allows users to visually (and audibly!) discover the sauce's authentic roots, and the founder who started it all.
Ragú had no Instagram presence when my partner and I started working on the account so we figured what better way to tell the story of our brand's origins than a beautiful Instagram mural?