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Born To Play

When it comes to football, Kwesi dreams big. But those dreams don’t have to just be dreams anymore.

Creatives: Matt Turnier

 
 
 
 
 
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I Am Somebody

Every now and then you get to make something that feels timely and meaningful.

CW: Matt Turnier

 
 
 
 
 
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The Lost Class

This year, 3,044 students aren't going to graduate because they were killed by a gun. That's 3,044 kids who won't be walking across a stage to receive a diploma. 3,044 kids who won't go on to become doctors, teachers, lawyers, or artists. 3,044 kids who never got to pursue their dreams. They are The Lost Class.

Creatives: Matt Turnier Sam Shepherd Katie DiNardo Kelley Barrett Mackenzie Hart Sofia Gahn

Cannes Lion: 1x Titanium, 4x Gold, 2x Silver, 2x Bronze

One Show: Best of Show, 3x Grand Prix, 20x Gold

D&AD: 2x Black Pencil, 4x Yellow Pencil, 4x Graphite Pencil, 2x Wood Pencil

Clio: 4x Clio Grand, 10x Gold, 3x Silver, 5x Bronze

Andy’s: 2x Grand Prix, 3x Gold

 
 
 
 
 
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NFL Flag 50

In 2025, only 15 states officially sanction girl’s flag football as a high school varsity sport. That felt like a stat right out of the 1980’s. So we used the Super Bowl, and some of the most badass girls playing around the world, to push those other 37 states to get the game in their schools.

Creatives: Matt Turnier

 
 
 
 
 
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Edgar ScissorhandsFree

To show off the hands-free feature that Cadillac offers, we used someone known for his lack of actual hands (well, technically, the son of that person).

CW: Matt Turnier

VOGUELA TIMESPEOPLEHARPER’S BAZAARROLLING STONE

 
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NFL Kickoff - Season 104

Look…we’re not saying the NFL is scripted. We’re just not saying that it isn’t.

Creatives: Matt Turnier Zach Hilder Justin Batten Ken Syme

Clio: 1x Bronze

Clio Sports: 1x Gold, 3x Silver, 2x Bronze

 
 
 
 
 
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Michelob Ultra Super Bowl

Jimmy Fallon…not a fan of working out. At least, according to his Instagram. So we decided to show him that fitness doesn’t have to be all barbells and grunting and we did it during the Super Bowl.

Creatives: Matt Turnier, Miles Jappa, Patrick French

ADWEEKTODAYMSNCNNSPORTS ILLUSTRATED

 
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Bear Naked: Naked Trails

There’s nothing as freeing as hiking naked. But sadly, confusing laws and prudish cultural biases against nudity make it difficult for naked hikers to know which trails are safe. 

So this National Nude Day, Bear Naked Granola stepped in. We partnered with Outside Magazine and, using their GAIA GPS app, set out on mission to blaze America’s first (un)official nude trails system, mapping the country one naked-friendly trail at a time. Learn more at BearNakedTrails.com

Creatives: Matt Turnier Sam Shepherd Katie DiNardo Kelley Barrett

Cannes Lion: 1x Silver Lion

 
 
 
 
 
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NFL+: The Know It All

Nobody likes a Know It All. Til they do.

Creatives: Matt Turnier

 
 
 
 
 
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Citi - New Black Wall Street

Black Wall Street wasn’t just a place, it was an idea…

Creatives: Matt Turnier

 
 
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The Greatest Innovation Ever. (In Trash)

 
 

We decided it was time we elevate the way we talk about the trash bag category. So we talked our client into doing an 8 minute longform keynote address to introduce the world to the next level tech innovation that is the Glad ForceFlex Plus. We were even able to get Wired magazine involved for some street cred and we booked a very special guest host to do the honors.

CW: Matt Turnier

 
 
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Glad Presents: Torture Test

 
 

Glad Advanced Protection is designed to handle even the toughest leaks, but we wanted to see if it could also handle one of the toughest jobs…

CW: Matt Turnier

 
 
 

 

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#BlackAtWork

A group of us were asked to come up with something to celebrate Black History Month around the office. So instead of the typical “so and so invented the blah blah blah” Black History Month content we’ve grown accustomed to seeing, we wanted to create something that was relevant to the workplace and could start a conversation on the microaggressions black folks have to navigate while simply trying to do our jobs.

ADWEEKBLAVITYCNBCTHE DRUMNEWSONE

 
 
 
 
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1873

 

Some coworkers and myself decided the agency swag could use a little shake up. So we created 1873 as the FCB clothing line and decided to treat each “drop” like an exclusive sneaker release.

 
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